About Me

Hi, I'm Robert.
I design for impact.

Senior UX/UI Designer and Art Director with 15+ years of experience in digital design, branding, and visual communication. I've led cross-functional design teams within Agile and DevSecOps environments, delivering user-centered solutions at the highest organizational levels — including NATO Headquarters in Brussels.

My work combines strategic thinking with pixel-perfect execution: from UX research and information architecture to brand identity and motion design. I've helped international organizations and large enterprises translate complex requirements into compelling, accessible, and measurable design experiences.

Whether it's a brand that needs to resonate globally or a digital product that needs to convert — I bring structure, speed, and creative leadership to every project.

Work With Me

Career

Professional Experience

Art Director

RG Design Studio

2022 – Present

Leading creative direction for brand identity, digital design, and visual communication projects. Overseeing end-to-end design strategy, client relationships, and creative output across all service areas.

UX/UI Designer & Researcher

2023 – Present

Conducting user research, designing information architecture, wireframes, and prototypes. Collaborating within Agile sprint cycles with developers, product managers, and QA to deliver accessible, user-centered digital products.

Managing Graphic Designer

NATO HQ — Brussels, Belgium

2023

Applied Agile methodologies to manage concurrent high-stakes design projects within secure, scalable digital environments. Spearheaded creation of visual materials aligned with NATO brand guidelines across multiple agencies and delegations.

Senior Lead Graphic Designer / Brand Manager

Large Enterprise Group

2015 – 2023

Directed visual design across multiple brands ensuring consistent identity across print, digital, and web. Led a high-performing design team, mentoring junior designers and overseeing production of websites, landing pages, and marketing materials.

Graphic Designer (Freelance)

Mestre, Italy

2013 – 2015

Designed client spaces and visual materials using CAD tools (SketchUp, AutoCAD). Managed projects end-to-end including client communication, budgeting, and scheduling.

Graphic Designer / DTP

Logix — Buzău, Romania

2008 – 2010

Produced packaging, print, and digital marketing materials. Developed product catalogs and promotional content ensuring brand consistency across platforms.

NATO HQ Impact — 2023

↓25%

Revision cycles

↑12%

Campaign awareness

↑18%

Knowledge retention

My Approach

The Creative Process

Research

Every product exists in a competitive landscape. We dive deep to craft solutions that stand out and address real user needs from the very first sketch.

Structure

Every design serves a purpose. We establish clear layout, relevant content, and thoughtful versatility to ensure the message resonates.

Concept & Strategy

A winning concept ignites user interest, while a well-defined strategy guides execution. Together, they form the blueprint for design that achieves your goals.

Create & Iterate

From wireframes to final mockups, we continuously evaluate and iterate — ensuring a seamless, engaging experience that delivers real impact.

Skills & Tools

How I Work

Adobe Creative Suite — Full Stack

Photoshop

Illustrator

InDesign

After Effects

Premiere Pro

Lightroom

Acrobat Pro

Animate

Audition

Dimension

Media Encoder

Character Animator

Dreamweaver

Fresco

Rush

UX / UI

Figma
Sketch
Adobe XD
Hotjar
Google Analytics

Motion & Video

After Effects
Premiere Pro
DaVinci Resolve
Media Encoder
Audition

3D & Web

Dimension
Animate
Dreamweaver
SketchUp
AutoCAD

Process

Agile / Design Sprints
Usability Testing
Brand Strategy
Accessibility
Team Leadership

Hi, I'm Robert.I design for impact.