Art Director, Integrated Campaigns & Retail · 16+ Years of Impact

Designing
Digital
Excellence.

Elevating digital experiences through innovative design and creative solutions. UX research, branding, motion design, and strategic identity — built to drive results.

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What I Do

Services

Branding

Complete visual identity systems for lasting impressions.

Integrated Campaigns

Awareness & multi-channel campaigns that drive real impact across every touchpoint.

UX/UI

Intuitive UI/UX that users love to interact with.

Web Design

Clean, conversion-focused websites that work beautifully.

Video Production

Motion & editing that brings your story to life.

Event Posters

Eye-catching visuals that make your event unforgettable.

Logo Design

Unique marks that tell your brand story at a glance.

My Process

How I Work

Every project follows a proven methodology — from first research to final delivery.

Step 1

Research

Every product exists in a competitive landscape. I dive deep to craft solutions that stand out and address real user needs.

Step 2

Structure

Every design serves a purpose. Clear layout, relevant content, and thoughtful versatility ensure the message resonates.

Step 3

Concept & Strategy

A winning concept ignites user interest while a well-defined strategy forms the blueprint for design that achieves your goals.

Step 4

Create & Iterate

From wireframes to final mockups, I continuously evaluate and iterate to ensure a seamless, impactful experience.

My Process

AI in My Workflow

I treat AI as a tool I direct, not a substitute for creative judgment. It helps me move faster on research, structure and iteration, while strategy, taste and final sign-off stay with me.

How I use it

Audit and benchmarking

I used an AI assistant to audit my own portfolio against the criteria hiring managers apply to Art Director and Brand Manager roles, and to compare its structure with European peers. It exposed gaps in positioning, case-study depth and credibility signals.

Prioritisation

AI produced a ranked list of fixes. I decided what to change, what to cut and what to keep, based on the roles I'm targeting.

Design production

I use Adobe Firefly, Midjourney and Runway for concept exploration and pre-visualisation, and I adapt master key visuals across formats with AI-assisted resizing and checks.

Where I draw the line

— The brief, the concept, art direction and final approval are mine.
— I check every AI output against the brand guidelines before it goes anywhere.
— I respect image rights and consent, especially when working with ambassadors and real people.

My Work

Featured Projects

Game World — Branding

Game World Group — Brand System

Strategic evolution of identity across every touchpoint.

Electric — OOH Bus Shelter

Integrated Campaign

Electric — Go Green Campaign

360° awareness campaign from digital to physical installation.

Travel Mate UX/UI

Travel Mate — City Break Companion

Glanceable UX for the on-the-go traveller.

Fresh Highlight

My recent work: Dreame to Win

A European campaign launch built around Cristiano Ronaldo, premium product storytelling, retail display systems, and high-impact DOOH execution.

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Ready to elevate your brand?

16+ years of design expertise at your service. Let's build something that resonates with your audience and drives real results.

Let's Talk